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Download Primal Branding By Patrick Hanlon (.ePUB)


Download Primal Branding by Patrick Hanlon (.ePUB)




Primal Branding is a book that reveals the secrets of creating a powerful brand that attracts loyal customers and fans. It was written by Patrick Hanlon, a senior advertising executive and founder of Thinktopia, a branding consultancy. The book was published in 2006 by Simon & Schuster/Free Press and has been widely praised by experts and practitioners in the field of marketing and branding.


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In Primal Branding, Hanlon explains that every successful brand has a belief system that consists of seven components, known as the primal code. These are:



  • The creation story: how the brand came to be and what inspired it.



  • The creed: the core values and mission of the brand.



  • The icons: the visual symbols and cues that represent the brand.



  • The rituals: the behaviors and habits that define the brand experience.



  • The pagans: the enemies and rivals of the brand.



  • The sacred words: the unique language and terminology of the brand.



  • The leader: the person or entity that guides and inspires the brand community.




By using and combining these elements, Hanlon shows how to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. He also provides examples of how some of the most iconic brands in the world, such as Apple, Nike, Starbucks, and Harley-Davidson, have used the primal code to build their loyal fan base.